Notion
Client briefs
$10 / user
§ — FOR FREELANCERS
Run a freelance practice.
Look like an agency.
Manage every client brand from one workspace. Branded approval portal so your clients see your logo, not ours. Frame.io-style video review. Real analytics for monthly reports. Built by a freelancer who became an agency.
The receipts.
Looking professional shouldn’t cost $400 a month in tools.
And switching tabs to do it. Your editor pings you on WhatsApp at 11pm. Legal needs the post in PDF. The client asks for the link to the Frame.io again. We’ve all been there. One tool fixes all of it.
$300 to $700 / mo$59 / mowith Sequence
Frame.io
Video review
$25 / user
Buffer Team
Scheduling
$30 / seat
Loom
Walkthroughs
$15 / user
Asana
Approvals
$11 / user
Sequence
All of the above. One workspace.
$29 to $149 / mo
01
Branded approval portal
Your clients see your logo. Not ours.
Drop your logo, set your colors, and the approval portal becomes yours. Clients log in to a branded experience that looks like a $30k/mo agency. They never know it's a $59/mo SaaS underneath.
Your logo + colors
Brand tier includes branded approval. Agency tier adds white-label-lite.
Free guest logins for clients
Approve-only access. They don't cost you a seat.
One review thread per post
No more Frame.io link in Google Doc in Slack DM.
Founder origin story
Awaiting brand review
Scripting
Mira
Editing
Vincent
Brand review
Daniel
Legal
Sasha
Schedule
—
DR
Daniel Reyes
2 min ago
Approved with one note: change “the system” to “the playbook” in the caption to match the launch.
02
Multi-client workspaces
Each client gets their own workspace.
Their own social accounts, content library, brand voice, team, approval policy. Switch between clients in one click. Your brand client never sees your fitness client.
1 brand on Brand tier ($59)
Perfect for collaborating tightly with one client.
5 brands on Agency tier ($149)
From your 4th client, Agency is cheaper than stacking Brand.
Per-brand custom roles
You're owner. Client is approver. Editor is editor. All scoped.
Week of
May 4 — May 10
Mon
9:00
IG Reel
Tue
11:00
TikTok
16:00
Wed
9:00
Carousel
Thu
10:00
YouTube
15:00
IG Story
Fri
12:00
Reel
§ — THE PROFESSIONAL POLISH
What separates the freelancer from the agency.
Monthly analytics PDFs
One-click export of per-platform analytics. Send as your monthly report. Done.
Audit trail per post
Every approval, every change, time-stamped. Zero 'I never approved that' fights.
Frame.io-style review
Drawn annotations, timecoded comments. Looks more professional than Loom links.
AI scripting
Brand-voice captions and hooks. Unlimited from Brand tier up.
Auto-refresh OAuth
Connect each client's accounts once. Stay connected.
CSV import
Migrate from Buffer, Later, or Planable in 5 minutes.
§ — VS OTHER FREELANCER TOOLS
What freelancers actually compare us to.
Planable charges per workspace and extra for analytics + inbox. Loomly caps AI credits and locks approvals to higher tiers. Sequence Brand bundles all of it for $59/mo.
| Feature | Sequence | Buffer | Hootsuite | Sprout Social | Later | Planable |
|---|---|---|---|---|---|---|
| Starting price | $29/mo | $5/channel | $99/mo | $249/seat | $25/mo | $33/mo |
| Agency tier price | $149/mo | $120+ | $249+ | $399+/seat | $80 | $49/wkspc |
| Multi-brand workspace | — | Ent. only | Ent. only | |||
| Brand switching (GHL-style) | — | — | — | — | ||
| Unlimited users included | — | — | — | — | ||
| Frame.io-style video review Timecoded comments + drawn annotations on video frames | — | — | — | — | — | |
| Multi-step approvals | — | Ent. only | Ent. only | — | Ent. only | |
| Inspire library + content discovery | — | — | — | |||
| AI scripting + captions | + Add-on | + Add-on | ||||
| Unlimited AI (no credit caps) | — | — | — | — | — | |
| Full analytics included | + Add-on | + Add-on | ||||
| Unified inbox (DMs + comments) | — | — | + Add-on | |||
| Content library + DAM | — | |||||
| Client guest login | — | — | — | — | ||
| White-label | — | Ent. only | Ent. only | — | + Add-on |
Included
Limited
+ Add-onPaid add-on
Ent. onlyEnterprise only
—Not available
§ — FROM THE FOUNDER
SW
Stephen Wu
Founder, Halcyon Agency
An editorial
Built by an agency owner. Not a venture-funded SaaS team.
I went from freelancer to agency owner. The biggest unlock wasn't more clients. It was looking like the agency I wanted to be before I had any of the systems. Sequence is the system I wish existed when I had 3 clients on a kitchen table.
Stephen Wu
Founder, Halcyon Agency · Sydney, Australia
“My clients think I work with a team. I work alone. The white-label-lite makes me look like a $30k/mo agency for $149.”
Jordan Park
Solo creator + freelance manager · Sequence customer
§ — PRICING
One workspace. One price.
Per-workspace, not per-seat. Stack brands as you grow. Save 20% annually.
Creator
For solo creators publishing across platforms.
$23/ mo
$29/mo billed yearly
1 brand
1 user
10 social accounts
- Everything in Free
- Unlimited scheduled posts
- AI scripting + caption generation
- Frame.io-style video review (no approvals)
- Per-platform preview
- Full inspire library
Most popularStart free trial
Brand
For in-house brand teams shipping serious volume.
$47/ mo
$59/mo billed yearly
1 brand
3 users
25 social accounts
- Everything in Creator
- Single-step approvals
- Full analytics + reporting
- Unified inbox (DMs + comments)
- Content library + DAM
- Comment threads + version history
- Custom roles for marketing + legal
Agency
For agencies managing multiple client brands.
$119/ mo
$149/mo billed yearly
5 brands (+$25/extra)
Unlimited users
100 social accounts
- Everything in Brand
- 5 brand workspaces (+$25/mo each extra)
- Multi-step approval workflows
- Brand switching (GoHighLevel-style)
- Client guest logins
- White-label-lite (your colors + logo)
- Bulk scheduling + CSV import
Scale
For large agencies + media networks.
$279/ mo
$349/mo billed yearly
15 brands (+$20/extra)
Unlimited users
500 social accounts
- Everything in Agency
- 15 brand workspaces (+$20/mo each extra)
- Full white-label (your domain)
- SSO (Google, Okta, custom SAML)
- Custom roles + permissions
- Dedicated customer success manager
- Custom onboarding
14-day full trial on paid plans. Free auto-converts to Creator at month 4 unless cancelled.
§ — QUESTIONS
Things people ask, before they sign up.
01I'm a freelancer with 3 clients. Which plan do I need?
Brand at $59/mo gives you 1 brand and 3 users — perfect if all 3 clients are on the same workspace and you collaborate with the client account on each. If you want each client to have their own fully isolated workspace, jump to Agency at $149/mo (5 brands included). Most freelancers start on Brand and graduate to Agency at the 4th client.
02How do I make Sequence look like my own brand to clients?
Brand tier includes a branded approval portal: your client sees your logo and colors when they review and approve. Agency tier adds white-label-lite (the whole dashboard is yours). Scale tier ($349/mo) is full white-label on your own subdomain. Most freelancers find Brand or Agency is enough.
03Can my client log in to approve content?
Yes. Invite them as a guest user with approve-only permissions. They see one brand, one approval queue, your brand. They never bother you with email screenshots again. Each guest is free, they don't cost you a seat.
04How does Sequence help me look more professional?
Three things: (1) the branded approval portal (your client sees a clean review experience instead of a Frame.io link in a Google Doc); (2) the audit trail (every change is timestamped, so there are zero 'I never approved that' arguments); (3) real analytics dashboards you can export as monthly client reports.
05What happens when I land a 6th client?
Move from Brand ($59) to Agency ($149) — that's 5 brands included plus $25/mo for each extra. Migration is one click. Your existing client data moves with you.
§ — THE INVITATION
Look like an agency.
Charge like one.
Manage every client from one branded workspace. Free for 3 months. No card needed.
Auto-converts to $29/mo Creator at month 4 unless you cancel.