Notion
Briefs
$10 / user
§ — FOR AGENCIES
Stop running your agency in
8 different tabs.
Manage every client brand, every approval, every reel from one workspace. Frame.io-style video review, multi-step approvals, white-label-lite, and unlimited users for $149 a month. Replaces $1,500+ of Sprout, Hootsuite, Buffer, Notion, and Frame.io.
Buffer Team$30/seat·
Hootsuite Pro$249/mo·
Sprout Social$399/seat·
Frame.io Pro$25/user·
Notion Plus$12/user·
Planable Pro$39/wkspc·
Sequence Agency$149/mo flat·
Buffer Team$30/seat·
Hootsuite Pro$249/mo·
Sprout Social$399/seat·
Frame.io Pro$25/user·
Notion Plus$12/user·
Planable Pro$39/wkspc·
Sequence Agency$149/mo flat·
Buffer Team$30/seat·
Hootsuite Pro$249/mo·
Sprout Social$399/seat·
Frame.io Pro$25/user·
Notion Plus$12/user·
Planable Pro$39/wkspc·
Sequence Agency$149/mo flat·
The receipts.
Your agency runs on 5 tools, 3 Slack channels, and a prayer.
And switching tabs to do it. Your editor pings you on WhatsApp at 11pm. Legal needs the post in PDF. The client asks for the link to the Frame.io again. We’ve all been there. One tool fixes all of it.
$1,200 to $2,500 / mo$149 / mowith Sequence
Frame.io
Video review
$25 / user
Buffer
Scheduling
$120+ / mo
Sprout Social
Inbox + analytics
$399 / seat
Slack guests
Client comms
$8 / guest
Sequence
All of the above. One workspace.
$29 to $149 / mo
01
Multi-step approvals
Approvals that don’t ping-pong.
Configure a different approval flow per client. Internal QA, brand review, legal, the client. All in one thread. Posts can't ship until the chain is green.
Custom approval flows per brand
Save once. Reuse forever. Never explain the process again.
Client guest logins
Approve-only access. They see one brand. They cost you nothing.
Full audit trail
Every change, every approval, every comment, time-stamped.
Founder origin story
Awaiting brand review
Scripting
Mira
Editing
Vincent
Brand review
Daniel
Legal
Sasha
Schedule
—
DR
Daniel Reyes
2 min ago
Approved with one note: change “the system” to “the playbook” in the caption to match the launch.
02
Frame.io-style video review
The video review your editors will use.
Draw on the frame. Comment at the timecode. Resolve like a code review. No more Frame.io links in Google Docs in Slack DMs.
Drawn annotations + timecodes
Rectangles, arrows, freehand. Tied to the exact frame.
Side-by-side compare
v1 vs v2 of the cut. See what changed.
Per-slide carousel review
Annotate each slide independently.
Tighten the cut
00:42
02:00
SWOpen
Stephen
at 00:42
Tighten the cut here. Lose the breath at the start, hard cut on the “system.”
03
Brand switching
Each client feels like their own product.
Each brand gets its own workspace, social accounts, content library, brand voice, team, approval policy, analytics. Switch in one click.
5 brand workspaces included
Add more for $25/mo each. No surprises.
Per-brand custom roles
Editor on brand A, owner on brand B. Easy.
Per-brand white-label-lite
Your client sees your brand. Not ours.
Week of
May 4 — May 10
Mon
9:00
IG Reel
Tue
11:00
TikTok
16:00
Wed
9:00
Carousel
Thu
10:00
YouTube
15:00
IG Story
Fri
12:00
Reel
§ — VS OTHER AGENCY TOOLS
What agencies actually compare us to.
The clearest defensible angle: video review + multi-step approvals + brand switching at $149/mo with unlimited users. Nobody else bundles all three at this price.
| Feature | Sequence | Buffer | Hootsuite | Sprout Social | Later | Planable |
|---|---|---|---|---|---|---|
| Starting price | $29/mo | $5/channel | $99/mo | $249/seat | $25/mo | $33/mo |
| Agency tier price | $149/mo | $120+ | $249+ | $399+/seat | $80 | $49/wkspc |
| Multi-brand workspace | — | Ent. only | Ent. only | |||
| Brand switching (GHL-style) | — | — | — | — | ||
| Unlimited users included | — | — | — | — | ||
| Frame.io-style video review Timecoded comments + drawn annotations on video frames | — | — | — | — | — | |
| Multi-step approvals | — | Ent. only | Ent. only | — | Ent. only | |
| Inspire library + content discovery | — | — | — | |||
| AI scripting + captions | + Add-on | + Add-on | ||||
| Unlimited AI (no credit caps) | — | — | — | — | — | |
| Full analytics included | + Add-on | + Add-on | ||||
| Unified inbox (DMs + comments) | — | — | + Add-on | |||
| Content library + DAM | — | |||||
| Client guest login | — | — | — | — | ||
| White-label | — | Ent. only | Ent. only | — | + Add-on |
Included
Limited
+ Add-onPaid add-on
Ent. onlyEnterprise only
—Not available
§ — BY THE NUMBERS
30+
Brands shipping on Sequence at Halcyon every week
2,400
Posts ship per month from one workspace
12hrs
Hours saved per week, per editor
$1,520
Saved per month vs the old stack
§ — FROM THE FOUNDER
SW
Stephen Wu
Founder, Halcyon Agency
An editorial
Built by an agency owner. Not a venture-funded SaaS team.
I run an agency. I built this for me. We use Sequence to ship for 30+ brands at Halcyon every month. The hardest thing about running a content agency is not the content. It's the orchestration. Sequence is the orchestration tool I always wanted.
Stephen Wu
Founder, Halcyon Agency · Sydney, Australia
§ — CASE STUDY
Content + video production
Halcyon Agency
From five tools and missed deadlines to one workspace.
Before
NotionFrame.ioBufferSprout SocialSlack guests
After
Sequence
$1,520
Saved per month
12 hrs
Saved per editor / wk
30+
Brands in production
0
Tabs switched per post
“Switching to Sequence was the single biggest workflow win we've had this year. The video review alone gives us back 10+ hours a week.”
Stephen Wu, Founder, Halcyon Agency
“Approvals used to take 4 days. Now they take 4 hours. The fact that the client can log in and approve directly is the unlock.”
Daniel Reyes
Head of Brand, Aether Co. · Sequence Agency customer
§ — PRICING
One workspace. One price.
Per-workspace, not per-seat. Stack brands as you grow. Save 20% annually.
Free
Try Sequence with no card.
$0/ mo
Free for 3 months
1 brand
1 user
3 social accounts
- Content planner with calendar + list
- Schedule to Instagram, TikTok, YouTube, Facebook, LinkedIn
- Basic analytics
- Inspire library (limited)
Creator
For solo creators publishing across platforms.
$23/ mo
$29/mo billed yearly
1 brand
1 user
10 social accounts
- Everything in Free
- Unlimited scheduled posts
- AI scripting + caption generation
- Frame.io-style video review (no approvals)
- Per-platform preview
- Full inspire library
Most popularStart free trial
Brand
For in-house brand teams shipping serious volume.
$47/ mo
$59/mo billed yearly
1 brand
3 users
25 social accounts
- Everything in Creator
- Single-step approvals
- Full analytics + reporting
- Unified inbox (DMs + comments)
- Content library + DAM
- Comment threads + version history
- Custom roles for marketing + legal
Agency
For agencies managing multiple client brands.
$119/ mo
$149/mo billed yearly
5 brands (+$25/extra)
Unlimited users
100 social accounts
- Everything in Brand
- 5 brand workspaces (+$25/mo each extra)
- Multi-step approval workflows
- Brand switching (GoHighLevel-style)
- Client guest logins
- White-label-lite (your colors + logo)
- Bulk scheduling + CSV import
Scale
For large agencies + media networks.
$279/ mo
$349/mo billed yearly
15 brands (+$20/extra)
Unlimited users
500 social accounts
- Everything in Agency
- 15 brand workspaces (+$20/mo each extra)
- Full white-label (your domain)
- SSO (Google, Okta, custom SAML)
- Custom roles + permissions
- Dedicated customer success manager
- Custom onboarding
Enterprise
For networks, holding companies, and creator orgs.
Custom
From $799/mo. Custom contracts.
Unlimited brands
Unlimited users
Unlimited
- Everything in Scale
- On-prem / private cloud option
- Custom SLA + uptime guarantee
- Dedicated security review
- Custom integrations
- Volume discount
14-day full trial on paid plans. Free auto-converts to Creator at month 4 unless cancelled.
§ — QUESTIONS
Things people ask, before they sign up.
01How is this different from Sprout, Hootsuite, or Agorapulse for agencies?
Sprout, Hootsuite, and Agorapulse charge per seat ($249 to $499 a seat). Sequence charges per workspace with unlimited users. We also bundle Frame.io-style video review (no other agency tool has this), multi-step approvals, brand switching, and analytics. Compared head-to-head, an Agency-tier $149 a month workspace replaces $1,200 to $2,500 a month of competitor tools.
02How does brand switching work?
Each client gets their own workspace with their own social accounts, brand voice, content library, team members, approval flow, and analytics. You switch with one click in the sidebar (GoHighLevel-style). The Agency tier includes 5 brands and you can add more for $25 a month each.
03Can my clients log in to review and approve content?
Yes. Invite your client as a guest user with read-only or approve-only permissions. They see only their brand, sign off in the same approval thread your team uses, and never bother you with email screenshots again.
04Can I white-label Sequence for my clients?
Agency tier includes white-label-lite (your colors and logo on the dashboard). Scale tier ($349/mo) includes full white-label on your own domain. Enterprise includes a custom subdomain plus your own auth provider.
05What happens to my content if I cancel?
You keep access through the end of your billing period. After that, your data is retained for 90 days and you can export everything (posts, scripts, media library, analytics CSV) at any time. We also support a one-click export of all client brand data — important if a client asks for it.
06Do you offer onboarding for agencies?
Yes. Scale and Enterprise tiers include a dedicated customer success manager, custom onboarding for your team, and migration help from Buffer, Hootsuite, Sprout, Notion, or Frame.io. Agency tier includes priority support and self-serve guides.
§ — THE INVITATION
Stop running your agency in 8 tabs.
Start running it on Sequence.
Move every client brand, every approval, every reel into one workspace. 14-day full trial of the Agency plan. No card needed.
Auto-converts to $29/mo Creator at month 4 unless you cancel.