Notion
Briefs
$10 / user
§ — FOR BRANDS
Marketing and legal in
one approval thread.
Sequence is the social media platform for in-house brand teams. Multi-step approvals across marketing, legal, and the founder. Unified inbox. Real analytics. Brand-voice AI. $59 a month per brand.
The receipts.
Brand approvals shouldn’t take 4 days and 27 emails.
And switching tabs to do it. Your editor pings you on WhatsApp at 11pm. Legal needs the post in PDF. The client asks for the link to the Frame.io again. We’ve all been there. One tool fixes all of it.
$600 to $1,500 / mo$59 / mowith Sequence
Frame.io
Video review
$25 / user
Sprout Social
Scheduling
$249 / seat
Asana
Approval tracking
$11 / user
Legal sign-off
Hours / week
Sequence
All of the above. One workspace.
$29 to $149 / mo
01
Multi-step approvals
Marketing. Legal. The founder. One thread.
Configure who reviews what, in what order, for which content type. Legal only reviews paid posts. The founder only signs off on launches. Marketing handles everything else.
Configurable per content type
Reels, paid, founder POVs, recruitment. Different policies. Same engine.
Auto-routing by stage
Marketing approves → routes to legal → routes to founder. Hands-off.
Audit trail + export
Compliance-ready log of every approval. CSV for your audit team.
Founder origin story
Awaiting brand review
Scripting
Mira
Editing
Vincent
Brand review
Daniel
Legal
Sasha
Schedule
—
DR
Daniel Reyes
2 min ago
Approved with one note: change “the system” to “the playbook” in the caption to match the launch.
02
Brand voice AI
AI that sounds like your brand.
Not ChatGPT.
Each brand workspace has its own voice guide. Tone, vocabulary, banned phrases, examples of past posts. Your social team writes 4x faster and your brand team stops rewriting every post.
Custom brand voice profile
Tone, vocabulary, banned phrases, exemplar posts.
Unlimited generations on Brand tier
No credit caps. No per-message metering.
Caption + hook + carousel rewrites
Same clip. 5 platform-tuned variants. One click.
Week of
May 4 — May 10
Mon
9:00
IG Reel
Tue
11:00
TikTok
16:00
Wed
9:00
Carousel
Thu
10:00
YouTube
15:00
IG Story
Fri
12:00
Reel
§ — PLUS EVERYTHING ELSE
The brand-team essentials.
Unified inbox
DMs, replies, mentions across all platforms in one inbox per brand. Routed to the right teammate.
Custom roles
Marketing, legal, leadership, freelancers. Scope each to what they should see.
Brand asset library
Logos, fonts, photography, brand guidelines. One source of truth.
Real analytics
Per-platform breakdowns. Post-level performance. Export to PDF for the board.
Frame.io-style review
Drawn annotations + timecoded comments on video drafts. No more separate Frame.io.
Compliance-ready audit
Every change logged. Approval chain saved per post. CSV export for legal.
§ — VS OTHER BRAND TOOLS
Why brand teams switch to Sequence.
Sprout, Hootsuite, and Khoros bundle approvals at enterprise tier ($1,000+/mo). Planable charges extra for inbox and analytics. Sequence Brand at $59/mo includes all of it.
| Feature | Sequence | Buffer | Hootsuite | Sprout Social | Later | Planable |
|---|---|---|---|---|---|---|
| Starting price | $29/mo | $5/channel | $99/mo | $249/seat | $25/mo | $33/mo |
| Agency tier price | $149/mo | $120+ | $249+ | $399+/seat | $80 | $49/wkspc |
| Multi-brand workspace | — | Ent. only | Ent. only | |||
| Brand switching (GHL-style) | — | — | — | — | ||
| Unlimited users included | — | — | — | — | ||
| Frame.io-style video review Timecoded comments + drawn annotations on video frames | — | — | — | — | — | |
| Multi-step approvals | — | Ent. only | Ent. only | — | Ent. only | |
| Inspire library + content discovery | — | — | — | |||
| AI scripting + captions | + Add-on | + Add-on | ||||
| Unlimited AI (no credit caps) | — | — | — | — | — | |
| Full analytics included | + Add-on | + Add-on | ||||
| Unified inbox (DMs + comments) | — | — | + Add-on | |||
| Content library + DAM | — | |||||
| Client guest login | — | — | — | — | ||
| White-label | — | Ent. only | Ent. only | — | + Add-on |
Included
Limited
+ Add-onPaid add-on
Ent. onlyEnterprise only
—Not available
§ — BY THE NUMBERS
1 thread
Marketing + legal + founder all sign off in one place
4×
Faster captions with brand-voice AI
100%
Audit trail on every post
$59
Per workspace, per month
§ — FROM THE FOUNDER
SW
Stephen Wu
Founder, Halcyon Agency
An editorial
Built by an agency owner. Not a venture-funded SaaS team.
A third of our agency work is in-house brand augmentation. We sit inside our client's brand and ship for them. Sequence is built so brand teams can run the same workflow we run, but in-house. Compliance-ready. Audit-friendly. AI that doesn't make legal nervous.
Stephen Wu
Founder, Halcyon Agency · Sydney, Australia
“Approvals used to take 4 days and 27 emails. Now it's 4 hours, in one thread, with legal and the founder both signing off.”
Daniel Reyes
Head of Brand, Aether Co. · Sequence customer
§ — PRICING
One workspace. One price.
Per-workspace, not per-seat. Stack brands as you grow. Save 20% annually.
Creator
For solo creators publishing across platforms.
$23/ mo
$29/mo billed yearly
1 brand
1 user
10 social accounts
- Everything in Free
- Unlimited scheduled posts
- AI scripting + caption generation
- Frame.io-style video review (no approvals)
- Per-platform preview
- Full inspire library
Most popularStart free trial
Brand
For in-house brand teams shipping serious volume.
$47/ mo
$59/mo billed yearly
1 brand
3 users
25 social accounts
- Everything in Creator
- Single-step approvals
- Full analytics + reporting
- Unified inbox (DMs + comments)
- Content library + DAM
- Comment threads + version history
- Custom roles for marketing + legal
Agency
For agencies managing multiple client brands.
$119/ mo
$149/mo billed yearly
5 brands (+$25/extra)
Unlimited users
100 social accounts
- Everything in Brand
- 5 brand workspaces (+$25/mo each extra)
- Multi-step approval workflows
- Brand switching (GoHighLevel-style)
- Client guest logins
- White-label-lite (your colors + logo)
- Bulk scheduling + CSV import
Scale
For large agencies + media networks.
$279/ mo
$349/mo billed yearly
15 brands (+$20/extra)
Unlimited users
500 social accounts
- Everything in Agency
- 15 brand workspaces (+$20/mo each extra)
- Full white-label (your domain)
- SSO (Google, Okta, custom SAML)
- Custom roles + permissions
- Dedicated customer success manager
- Custom onboarding
14-day full trial on paid plans. Free auto-converts to Creator at month 4 unless cancelled.
§ — QUESTIONS
Things people ask, before they sign up.
01How does Sequence handle legal and compliance approvals?
Configure a multi-step approval flow per content type. Marketing reviews, legal reviews, the founder signs off. Each step has a designated reviewer. Posts cannot ship until the chain is green. Full audit trail of who approved what and when, exportable to CSV for compliance.
02Can different teams have different permissions?
Yes. Custom roles let you scope marketing, legal, the social team, leadership, and external freelancers to exactly what they should see and do. Legal sees only the approval queue. The social team can draft but not publish. The founder gets a clean dashboard.
03Do you support brand voice consistency?
Yes. Each brand workspace has its own voice guide that the AI uses for caption rewrites, hook generation, and content adaptation. Tone, banned phrases, brand vocabulary, all enforceable.
04Can I use Sequence with my agency?
Yes. Invite your agency as a guest team. They draft, you approve. Or invite them as a full team and let them run the schedule with your brand team approving. Either way, you keep full ownership of the workspace and data.
05What about reporting up to leadership?
The Brand tier includes per-platform analytics, post-level performance, and a leadership-friendly summary dashboard. Export to PDF or CSV for your monthly board pack. Scale tier adds custom dashboards for KPIs your CMO actually cares about.
§ — THE INVITATION
Brand teams ship faster
on Sequence.
One thread for marketing, legal, and the founder. One inbox per brand. One source of truth for content. $59/mo.
Auto-converts to $29/mo Creator at month 4 unless you cancel.